The influencer: a trust accelerator for your brand

Your audience is loyal but limited. A local influencer or content creator brings a new, pre-warmed, and trusting audience. Featured in your live, they bring your product to life and recommend it to their followers in real time: that's influencer marketing applied to real-time shopping.

Choosing the right creator: 4 objective criteria

1. Relevance over reach

A fashion creator with 15,000 engaged followers is worth more than a generalist star with 500,000. Their audience must match YOUR target customer: same city, same age group, same interests.

2. The real engagement rate

Look at the comments: are they authentic or spammy emoji-floods? An engagement rate of 5% and above is a good signal in most niches.

3. The quality of their lives and videos

Watch how they speak to camera, their energy, their discipline. A creator who's at ease on camera will keep your live at a steady pace.

4. The consistency of their values

Aligning their past endorsements with your brand avoids image friction with their audience.

Build a win-win deal

  • The balanced trio: fixed budget + commission per generated sale + a free product. The commission motivates the creator beyond the appearance fee.
  • A dedicated promo code: "10% off with code AMINA" precisely measures the sales attributable to the creator.
  • Clear, measurable goals: number of orders, average order value, new subscribers — not just "making noise."
  • Anticipated rules: time slots, formats, exclusively-promoted products, and a short exclusivity window to avoid conflicts.

Launch a co-hosted live that converts

1. Upfront preparation

Send the products to the creator 5 to 7 days ahead for a hands-on look. Share the rundown, prices, and answers to frequently asked questions in one shared document.

2. Clearly divided roles

The creator hosts, asks questions, and gives testimonials; you handle the product, pricing, and orders. The back-and-forth between the two voices keeps the audience hooked.

3. The moment of truth: selling during the live

Prepare the transition: the creator says "I've got my favorite sizes, who has worn it before?", you "push" the SuguLive product card, and the Mobile Money payment happens without leaving the stream.

Measure and sustain the collaboration

After the live, analyze the statistics: views, purchases, revenue (see the guide to understanding your live statistics). Renew with creators who generate sales, improve the role of the others, and build a circle of ambassador creators who come back every season.

Conclusion: influence becomes a building block of your growth

Chosen well and paid well, working with creators multiplies your reach without multiplying your workload. Invite, co-host, measure: your brand gains a new voice — and your stock flies off the shelves.