Delivery: the #1 question in your lives

"How much is delivery to Yopougon? And to Thiès?" If you hesitate, the customer hesitates — and leaves. This guide gives you a method to set rates in Abidjan and Dakar, announce them in 10 seconds live, and keep your margin.

Typical grid in Abidjan

  • Same district: charge the going bike-courier market rate, announced at the live start.
  • Cross-city: higher rate; offer a pickup point for small orders.
  • Outside Abidjan: via transport company + local delivery; state the lead time (24-72h).

Typical grid in Dakar

  • Central Dakar: same-day delivery possible if ordered before 2pm.
  • Suburbs (Pikine, Rufisque): higher rate, D+1 lead time.
  • Outside Dakar (Thiès, Mbour, Saint-Louis): intercity transport + local relay, 24-72h.

Principles are identical in Bamako, Conakry or Lomé: re-read our West Africa delivery guide and country guides (Ivory Coast, Senegal).

3 tricks that protect your margin

  1. Free delivery above a threshold: "free from 30,000 FCFA" grows the basket instead of cutting margin.
  2. The pickup point: one fixed place 2 days a week = zero travel cost.
  3. The tour day: all deliveries of one zone the same day, one trip.

Announce it live (10-second script)

"Delivery: Cocody 1,000, Plateau-Marcory 1,500, Yopougon 2,000, outside Abidjan we compute together after the live." Clear, fast, back to selling. Plug it into your live script.

FAQ: Abidjan and Dakar delivery

Who pays delivery?

Usually the customer, stated before purchase. Offering it above a threshold is a basket lever, not an obligation.

Which lead time to promise?

Always a holdable time + 24h buffer ("24-48h" rather than "tomorrow"). A kept deadline beats a broken promise.

How to handle returns?

48h exchange, unworn product, return shipping on the customer unless your mistake. Announce it at the live start.