The diaspora, your most loyal customers
Millions of West Africans live in France, Spain, Italy or the US. They regularly send money and gifts to family: ceremony outfits, phones, beauty products, furniture. The problem: they cannot see what they buy. Your live fixes this: they see the real product, pay online and you deliver to their relative back home.
What the diaspora buys most
- Ceremony outfits: bazin, wax, caftans for celebrations. Show fabric close-up and exact measurements.
- Phones and electronics: test the device live.
- Beauty and wigs: live try-on, real color.
- Gift boxes: a ready-to-give "celebration" pack with a message card.
Adapt your lives to the diaspora
- Schedule evenings and weekends (European time): when your Paris or Madrid customers are available.
- Advertise "delivery to your relative": the customer pays from abroad, you deliver in Abidjan, Bamako, Conakry or Dakar.
- Show the delivery: film the parcel handover (with consent) and share it: your best advertising.
Frictionless payment and delivery
On SuguLive, the customer pays online during the live, inside the app. Clearly announce: who pays delivery, lead times per city, and how the relative receives the parcel. Plan peaks (Tabaski, Ramadan, Christmas) weeks ahead.
FAQ: selling to the diaspora
How do I reach the diaspora?
Post live clips on TikTok and Facebook with "delivery in Bamako for your loved ones". Diaspora WhatsApp and Facebook groups are your best relays.
Must the customer install the app?
Yes, to buy during the live. Share your store's direct link, guiding them to the right store.
