Trust: the number one driver of purchases in West Africa
In e-commerce and live shopping in Côte d'Ivoire, Senegal, and across the sub-region, the main reason customers hesitate remains the fear of not receiving the right item or of being scammed. To build a sustainable business, a seller must offer total payment flexibility while guaranteeing absolute security.
1. Mobile Money with an escrow system
SuguLive natively integrates the main Mobile Money operators: Wave, Orange Money, MTN MoMo and Moov Money. Thanks to our secure escrow system:
- The buyer pays for their order live during the stream.
- The funds are held securely by the platform.
- The seller ships the parcel with a unique confirmation code.
- On delivery, the customer shares their verification code, which instantly releases the payment to the seller's wallet.
This mechanism protects the buyer against non-delivery and assures the seller that they're not traveling for a phantom order.
2. Cash on Delivery (COD)
For new customers discovering your shop for the first time, paying cash on delivery remains an excellent way to convert that first purchase. On SuguLive:
- You can enable or disable cash on delivery per product.
- Every order generates clear tracking with SMS and push notifications.
- Once the parcel is handed over and cash received, you validate the payment with a single gesture on your dashboard.
3. Practical tips to reassure your viewers live
- State the guarantees at the start of the live: clearly explain the accepted payment methods and your 48-hour exchange policy.
- Show how parcels are prepared: display your careful packaging and shipping labels in the background to prove your professionalism.
- Bring in satisfied customer reviews: pin the comments of buyers who have already received their previous orders in the live chat.
