What African sellers really think of SuguLive
Since SuguLive launched, hundreds of sellers across West Africa have started selling live from their phone. Fashion, cosmetics, electronics, food, crafts — here are their honest reviews of the app and of their live shopping experience.
Aminata D., fashion seller in Dakar, Senegal
"Before SuguLive, I sold on Instagram but I had to manage everything manually — taking orders in the DMs, chasing Orange Money payments one by one. Now, during my live, people order directly in the app and I get the confirmation immediately. I save at least 3 hours per live on admin."
Aminata does two lives a week, Wednesday evenings and Saturday mornings. She mainly sells wax prints, dresses, and accessories. Since using SuguLive, her monthly revenue has doubled — not because she works more, but because every viewer can buy instantly with no friction.
Konan A., phone reseller in Abidjan, Côte d'Ivoire
"Live shopping for electronics works because people want to see the phone switched on, test the camera, see the battery. A photo isn't enough anymore. With SuguLive I demo live and people buy while I'm showing the product."
Konan started with accessories (cases, cables, headsets) before moving on to refurbished second-hand smartphones. He particularly appreciates the product pinning feature, which lets his buyers see the price without him having to announce it verbally every time.
Fatoumata B., natural cosmetics seller, Bamako, Mali
"Cosmetics, natural care products, shea butter — these are products that sell far better when you explain how to use them live. My sales have tripled since I started doing weekly lives on SuguLive. What surprised me most is that I now have buyers following me from Dakar, Abidjan, and even Paris."
Fatoumata started with a small community of 200 followers on Instagram. By sharing the link to her SuguLive lives in her stories, she gradually built a loyal customer base that waits for her Sunday evening live every week.
What keeps coming up in positive SuguLive reviews
- Ease of use — "I did my first live the very day I downloaded the app"
- Integrated Mobile Money payments — "no more juggling between WhatsApp, the Wave app, and my order book"
- Video quality — "even on 4G, the video is smooth and my customers see the details clearly"
- Statistics — "I know exactly which product interested viewers the most and which converted best"
The improvement points mentioned by sellers
As with any growing product, our sellers also flag areas for improvement. The most frequent ones:
- Being able to schedule lives in advance and send notifications to followers before the stream starts
- Having pre-filled product description templates to go faster when adding to the catalog
- A "replay" mode to review past lives
These features are part of our 2026 product roadmap and will be rolled out progressively.
How to get started on SuguLive like these sellers
- Download SuguLive from the App Store or Google Play.
- Create your account and set up your store (10 minutes).
- Add 5 to 10 of your best products with clear photos.
- Announce your first live on WhatsApp and Instagram.
- Launch your live and sell in real time.
FAQ: SuguLive — Questions from sellers
How long does it take to make your first sales on SuguLive?
Most sellers make their first sales in their first or second live, especially if they already have a small social media audience to redirect to their SuguLive store.
Does SuguLive offer support to beginner sellers?
Yes. The SuguLive team offers guides, tutorials, and in-app chat support. Online training sessions are also organized regularly to help new sellers launch their first lives.
Can you sell food products on SuguLive?
Yes, subject to compliance with local regulations on the sale of food products. Artisanal products, spices, preserves, and beverages are among the categories that SuguLive merchants successfully sell.
