What is a white-label live shopping solution?
A white-label live shopping solution allows a brand or company to deploy its own live selling platform — with its logo, colors and visual identity — using the technology and infrastructure of a specialized partner like SuguLive.
In practice: your customers experience a live shopping session fully branded in your image, without ever knowing the underlying technology is SuguLive. You control all the front-end; SuguLive handles all the technical complexity.
Why large brands choose white-label
Preserved brand identity
For a large retail chain or national brand, redirecting customers to a third-party app is unacceptable. White-label allows you to experience live shopping within your brand universe — your name, your app, your site.
Fast time-to-market
Building your own live shopping technology from scratch would take 12 to 24 months and cost several hundred million FCFA. With the SuguLive white-label solution, your platform is up and running in under 48 hours.
Guaranteed reliability and scalability
SuguLive's infrastructure handles thousands of simultaneous lives. Your white-label solution inherits this robustness without you having to manage servers, video CDNs or traffic spikes.
Native Mobile Money integration
Orange Money, Wave, MTN — Mobile Money payments are natively integrated. Your African customers pay in 10 seconds, with no friction.
Technical architecture of the SuguLive white-label solution
Mobile SDK (iOS & Android)
A turnkey SDK to integrate into your existing mobile app. In a few days of integration, your users can watch and buy during lives without leaving your app.
Embeddable web widget
A JavaScript component to embed on your e-commerce site. Live shopping appears directly on your product pages or homepage — no redirects.
Complete REST API
Our RESTful API enables full integration with your ecosystem:
- Product catalog synchronization (PIM, ERP)
- Order management (OMS)
- Customer data (CRM)
- Real-time webhooks for live events
- Analytics dashboard integrable with your BI tools
Admin dashboard
A complete admin interface under your domain to manage your hosts, schedule your lives, moderate chats and view your analytics.
Industry use cases
Retail and mass distribution
A supermarket or store chain can use the SuguLive white-label for weekly promotional lives, product demonstrations and exclusive previews for its loyal customers.
Banks and financial institutions
Present new financial products live (savings, insurance, credit), answer questions in real time, and convert viewers into subscribers.
Fashion and beauty brands
Launch a new collection live, run makeup or styling tutorials, and sell directly during the session — all within your own app.
Telecom operators
Present new devices, new offers and network updates — live, with Q&A and direct sign-up.
Deployment: from signature to first live in 48 hours
- Day 1: Sign the contract, get access to API keys and the sandbox
- Days 1-2: SDK/widget integration by your technical team
- Day 2: Branding configuration (colors, logo, custom domain)
- Day 2: Payment configuration (Orange Money, Wave, MTN)
- Day 3: Live team training (2 to 4 hours)
- Day 3: First test live — technical validation
- Day 4: Official go live
FAQ: White-Label Live Shopping
How much does the SuguLive white-label solution cost?
The white-label solution is available on quote depending on transaction volume, number of hosts and required features. Contact our sales team for a personalized proposal and a discovery call.
Can we integrate the white-label into our existing app?
Yes, that is precisely the design of the SuguLive SDK. Your existing app integrates our SDK and offers live shopping as a native feature, with no break in the user experience.
Is the white-label solution available outside Senegal?
SuguLive operates in West Africa and French-speaking Africa: Senegal, Côte d'Ivoire, Mali, Burkina Faso, Togo, Benin, Guinea, Cameroon. Expansion continues.
How many simultaneous viewers can the platform handle?
SuguLive's infrastructure is built for significant traffic spikes. Our distributed CDN servers handle tens of thousands of simultaneous viewers per live. No technical ceiling for your commercial events.
