From Khan el-Khalili to your phone
Egyptian commerce has always been lively: in the markets of Cairo, from Khan el-Khalili to the neighbourhood shops, buyers want to see, touch and discuss before buying. Live shopping brings that experience to the phone. You present your products on video, customers ask questions in the chat and buy during the live, from Cairo, Alexandria, Giza or anywhere in the country.
Why sell live in Egypt
- Show real quality: fabric, finishing, colours — everything that photos hide.
- Answer instantly: size, stock, delivery. The sale happens while the customer is interested.
- Reach more people: one live reaches customers far beyond your street or your city.
What sells well live
- Fashion and modest wear: try outfits on camera and show how they fall.
- Cotton and home textiles: show the texture up close and explain the quality.
- Beauty and perfume: demonstrations and advice in real time. See selling beauty products live.
- Home and kitchen goods: use the product live to show what it does.
- Handicrafts: tell the story of how each piece is made. See selling crafts and decor live.
Prepare the big seasons
Ramadan and Eid are the busiest shopping periods of the year. Plan special lives a few weeks ahead, with outfits, gifts and home decoration, and schedule them in the evening when your customers are available. Our guide to seasonal live campaigns helps you plan.
Payment and delivery
Customers pay online during the live with their usual payment methods, directly in the app. Announce delivery prices and timing for Cairo and for other governorates at the start of each live.
FAQ: selling live in Egypt
Can I run my lives in Arabic?
Yes. You speak to your customers in the language they use every day; the app handles the store and the payment.
Is it free?
Opening a store and running your first lives is free. Learn more on our live shopping in Egypt page.
