Your product page sells while you sleep
The live triggers the purchase, but the product page secures it: customers re-read it before paying, and it sells between lives. A complete page takes 5 minutes and halves repetitive questions. Here is the exact template, field by field.
The converting template
- Title (with keywords): "Brazilian wig 26 inch, natural hair, color 1B" — not "nice wig". Customers search a precise reference.
- Total price: price + stated delivery. See our pricing strategy.
- The 5 mandatory infos: material, size/dimensions, exact color, box content, delivery time.
- Short description (3-4 lines): who it is for, which occasion, which benefit.
- Photos (5 minimum): real photos of the actual item.
- Real stock: synced with your lives to never oversell. See managing stock live.
Example: before / after
Before: "nice dress available" — zero information, zero sales.
After: "3-tone wax dress, 100% cotton, sizes M–XL, 110 cm long, machine wash. 12,500 FCFA, Abidjan delivery 1,500 FCFA, ships in 48h." — the customer has everything to decide.
Reassuring words (use them)
"100% cotton", "true to size", "real product photo", "48h exchange", "in stock", "ships from Abidjan". And during the live, push this page on screen for one-tap buying, as explained in our live selling guide.
FAQ: product pages
How long should the description be?
80-150 words is enough. Beyond that nobody reads: point to your next live for the demo.
Should I mention flaws?
Yes for small flaws (thrift, end of line): disclosed, they prove honesty and prevent returns. See selling thrift.
How do I rank in search?
Use the words customers type in the title: product + material + size ("rich bazin 6 yards", "sneakers size 42").
